All Rights Reserved, This is a BETA experience. Sense of presence in a digital world doesn’t make a Metaverse. From 2016-2018, he served as the global Head of Strategy for Amazon Studios, and prior to that was a … Also, that is indeed my Fortnite outfit at the top. The web, for example, runs on AWS (Amazon’s best business). To this end, Epic acquired the company Twinmotion in April of last year. More broadly, a whole sub-economy on Fortnite has emerged where “players” can build (and monetize) their own content. While many technologists imagined some sort of “personal computer”, its attributes and timing were so unpredictable that Microsoft dominated the PC era that began in the 1990s rather than the mainframe domineer IBM. CHAPTER 2: WHY DOES THE METAVERSE MATTER? The Metaverse will require countless new technologies, protocols, companies, innovations, and discoveries to work. Thus, the questions are ones of who and why and to which ends. Epic Games Primer (Pts II+III): Epic Games Store & Epic Games Publishing ... How esports, cross-play, the Metaverse and more will forever be affected by an ‘IRL’ virus. But even here, there’s no consensus around exactly how this would work, nor the degree of decentralization required. Most obviously, it will always want to be the primary place in which we buy ‘stuff.’ Whether that’s bought inside a game engine, a virtual world, or web browser is irrelevant (it already sells inside Twitch). Other companies, such as Genvid (a portfolio company), are building SDKs that allow anyone to build server-rendered experiences that millions can participate in together using livestreams with light client-side interactivity. He’s the former head of strategy at Amazon Studios, an investor, and probably my favorite business essayist writing today. Today, for example, there are a multitude of image file formats: .GIF, .JPEG, .PNG, .BMP, .TIFF, .WEBP, etc. However, they did not do so together. Ball characterizes the metaverse in seven necessary attributes, summarized below : The value of being a key participant, if not a driver, of such a system is self-evident – there is no “owner” of the Internet today, but nearly all of the leading Internet companies rank among the 10 most valuable public companies on earth. Fulfilled by Amazon, Amazon Channels), is building what they hope will be the first major gaming/rendering engine purpose-designed for the cloud computing era, reportedly working on AR glasses, and is the leader in in-home/office digital assistants. You can literally wear a Marvel character’s costume inside Gotham City, while interacting with those wearing legally licensed NFL uniforms. space-time rifts) that send them to one of thousands of different worlds with up to 99 other players. ... (wrote a proto-Metaverse piece a year earlier). After all, Fortnite doesn’t have a story or IP – the plot is what happens on it and who is there. Epic can probably do more than this today, but not into several hundred, let alone millions. Still, it’s often impossible to predict how they’ll fall into place, which features matter more or less, what sort of governance models or competitive dynamics will drive them, or what new experiences will be produced. The acquisition of media conglomerate Time Warner by landline internet giant AOL was set in 2000 based on the idea media and tech/distribution needed to converge, but was unwound in 2009 after it failed to produce much benefit. If it was a “fast-twitch” game such as Rocket League or Call of Duty, these slowdowns would have been unplayable. As a result, it’s important to consider how the Metaverse emerges, not just around which technological standard. Not only will the Metaverse grow the pie by too much, big transitions tend to disrupt when they’re hard to see and incumbents are slow to respond or capital constrained. What’s more, many of the attributes of this so-called war have been hypothesized for decades, such as virtually infinite supplies of content, on-demand playback, interactivity, dynamic and personalized ads, and the value of converging content with distribution. As with Facebook, the Metaverse needs to be “populated”, rather than just “populable”, and this population must then fill in this digital world with things to do and content to consume. #Fortnite #Future #Metaverse *** Discussed in this episode: "I’ve Never Played Fortnite, But Was Forced to Attend Travis Scott’s Fortnite Concert" ... April 26, 2020 - Matthew Ball And in the fall of 2019, Roblox launched its “Developer Marketplace”, which allows developers to monetize not just their games, but also the assets, plug-ins, vehicles, 3D models, terrains, and other items they produce for these games. Around which technological standard not about Fortnite and maybe other stores win, are... 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